WINTER FILE: The cold will not get to me
In winter, when the thermometer flirts with zero, our skin cries out for "help!" Weakened by the harsh cold, it needs a tailor-made beauty routine , in the city but also in the mountains... Because on the peaks, another enemy is lurking: the sun... and therefore spots!
Polar cold, cream for little care!
Wouldn't you dare go out without a coat in winter? Well, it's the same for your skin! It needs to switch to "comfort" and "cocooning" mode. Red cheeks, increased dryness... but what happens in winter?
It's simple: the cold "slows down" blood circulation and alters its hydrolipidic film. This makes it harder for the skin to play its role as a barrier and thermoregulator. The skin, which is much more sensitive, is drier and reacts rather poorly to sudden temperature changes. For example, when you leave your overheated home to face the freezing cold, you feel this temperature difference in and on your skin. The cold literally freezes your skin, making it red or tingle.
THE IOMA ANTI-COLD SOLUTION
The perfect mask to soothe sensitive skin
Oxygenating Hydrating Mask from the Hydra range, to calm cold-induced redness. This high-performance treatment immediately soothes your skin by combining antioxidant, soothing, and hydrating actions.
The ideal line to bring softness and comfort to the body
Genius Balm , hand cream for specific areas , from the Cocoon range to protect your hands. Your skin is nourished, better protected and more even. Dark spots are reduced. Dry and rough areas become soft, supple and comfortable.
Gentle Exfoliating Veil to eliminate dead surface cells. Its sublime honey texture transforms into oil for an ultra-sensory massage, then into milk upon contact with water for a gentle rinse.
Voluptuous Body Cream , from the Cocoon range to moisturize while enjoying a pure moment of sensory pleasure. The skin is supple, soft and hydrated. Firmer, it looks younger.
Pro tips for surviving winter better…
They are beauticians, beauty consultants and skin experts. and they have a wealth of advice to share with us…. Here are their exclusive “beauty to-dos” for facing the cold and living the polar/winter season well.
Very soft skin when you wake up
“Sleep with a restorative mask, with a cocooning texture to wake up with plumped, velvety-soft skin.”
Our skincare recommendation: Revitalizing Sublime Mask , to offer a comforting break to the skin thanks to active ingredients, composed of hyaluronic acids, retinoids and peptides, to combat the signs of aging. To be used "as a treatment" instead of your night cream.
Plumped lips
“Apply a specific lip treatment in a thick layer in the form of a mask before going to bed.”
Our skincare recommendation: Lip Lift Renew , its ideal place? On the bedside table!
Anti-dryness, special hands
“Place your hand cream right next to the soap in the bathroom so that you can apply it after each wash.”
Our treatment recommendation: Genius Balm, Cocoon , to moisturize your hands and treat yourself to a pleasurable self-massage!
Express facelift
“Give yourself a manual massage on your face to look out for signs of aging and always apply your face cream from the bottom up, to get a lifting effect day after day.”
Our skincare recommendation: Also remember to apply a serum under your day cream like the Extreme Generous Serum , Renew, a real firming ally!
Neck warmer
“ Apply your day or night cream to the nape of your neck when you have short hair to keep your head looking nice.”
Our skincare recommendation: The advantage of IOMA creams? Free from silicone and mineral oil, they leave no greasy film at the roots of the hair! Discover the Generous Day Cream .
Prolong the hold of makeup
“Apply your mattifying cream directly into your fluid foundation for better hold without changing your routine.”
Our skincare recommendation: The Mattifying Regulating Day and Night Cream can even be reapplied during the day over makeup to achieve a matte effect! The technique? Spread 1 pump over both palms and gently press your face between your palms!
Pleasure above all!
“Choose body products with a texture that absorbs quickly and with a scent that you are sensitive to and it will become a pleasure to apply and no longer a hassle.”
Our skincare recommendation: Fragrance, pleasure of use, sensation to the touch...the Cocoon line combines effectiveness with sensuality!
The crocodile effect? No thanks!
“A hot, or very hot, bath is tempting… but don’t overdo it! It’s not entirely beneficial for the tissues!”
Our treatment recommendation: If you're a big fan of bathing, always finish with a splash of cool water on your body!
The sun in winter, an enemy not to be neglected!
Ah, holidays, the mountains, hot chocolate, downhill skiing, and above all, above all, breaks in the sun to enjoy the rays! Ouch! Ouch! Ouch!
Why is it dangerous for the skin?
Firstly, because the surrounding cold makes us "forget" that we need to protect ourselves. Then, because of the altitude, the amount of UV increases by 4% every 300 m! Finally, the power of the sun's reflection on the snow (much more intense than the reflection on the sand) is not to be neglected!
What effect on the skin?
Unprotected sun exposure accelerates skin aging and increases the risk of developing dark spots. Indeed, brown spots are located on the face, hands, décolleté... the areas most exposed to solar radiation. Brown spots are due to an overproduction of melanin linked in particular to overexposure to the sun and to a disruption of the melanocyte, the cell responsible for skin pigmentation. In the mountains or at the sea, in winter as in summer, also think "Pro-Tec-Tion"
The right product
Cell Protector SPF 50+ PA++++ your protector in all situations! Its fine, non-white texture penetrates easily!
In the morning, apply a moisturizing serum preferably and 2 pumps of Cell Protector SPF 50+ PA++++ . During the day, preferably every 2 hours, take a pump of this treatment and apply it by pressing your face between your palms and tapping on the eye and lip contour .
