WINTER FILE: The cold will not get to me
In winter, when the thermometer flirts with zero, our skin cries out for "help!" Weakened by the harsh cold, it needs a tailor-made beauty routine , in the city but also in the mountains... Because on the peaks, another enemy lies in wait: the sun... and therefore spots!
Polar cold, cream for little care!
Wouldn't you think of going out without a coat in winter? Well, it's the same for your skin! It needs to switch to "comfort" and "cocooning" mode.
Red cheeks, increased dryness… but what happens in winter?
It's simple, the cold "slows down" blood circulation and alters its hydrolipidic film. The skin therefore has more difficulty playing its role as a barrier function and thermoregulation. The skin, which is much more sensitive, is drier and reacts rather badly to sudden changes in temperature. For example, when you leave your overheated interior to face the freezing cold, you feel this difference in temperature in and on your skin. The cold literally freezes your skin, which turns red or tingles.
THE IOMA ANTI-COLD SOLUTION
The perfect mask to soothe sensitive skin
Beneficial Mask, from the Calm range to calm redness induced by the cold.
This high-performance treatment immediately relieves your skin by combining anti-inflammatory, soothing and moisturizing actions.
The ideal line to bring softness and comfort to the body
Genius Balm, Hand cream and specific areas , from the Cocoon range to preserve your hands.
Your skin is nourished, better protected and more uniform. Spots are reduced. Dry and rough areas become soft, supple and comfortable.
Gentle Exfoliating Veil to eliminate dead surface cells.
Its sublime honey texture transforms into oil for an ultra-sensory massage then into milk on contact with water for a gentle rinse.
Voluptuous Body Cream , Cocoon to hydrate while enjoying a pure moment of sensory pleasure.
The skin is supple, soft and hydrated. Firmer, it looks younger.
Pro tips for better surviving winter…
They are beauticians, beauty consultants and skin experts and they have a wealth of advice to share with us…. Here is an exclusive of their “beauty to-do” to face the cold and live the polar/winter season well.
SOFT SKIN WHEN YOU WAKE UP
“Sleep with a restorative mask, with a cocooning texture to wake up with plumped and velvety soft skin.”
Our care recommendation: Renew Anti-wrinkle Mask , to offer a comforting break to the skin thanks to its richness in restorative shea butter. To be used “as a treatment” instead of your night cream.
PLUMPER LIPS
“Apply a thick layer of specific lip care in the form of a mask before going to bed.”
Our care recommendation: Lip Lift Renew , its ideal place? On the nightstand!
ANTI-DRY, SPECIAL HANDS
“Place your hand cream right next to the soap in the bathroom so that you can apply it after each wash.”
Our care recommendation: Genius Balm, Cocoon , to moisturize your hands and give yourself a pleasurable self-massage!
EXPRESS LIFTING
“Give yourself a manual massage on the face for signs of aging and always apply your face cream from the bottom up, to have a lifting effect day after day.”
Our care recommendation: Also remember to apply a serum under your day cream like the Extrême Généreux Serum , Renew, a real firming ally!
NECK WARMER
“ Apply your day or night cream to the nape of your neck when you have short hair to keep your head looking nice.”
Our care recommendation: The advantage of IOMA creams? Without silicone or mineral oil, they leave no greasy film at the roots of the hair! Discover the Generous Day Cream .
PROLONGING THE LASTING OF MAKEUP
“Apply your mattifying cream directly into your fluid foundation for better hold without changing your habits.”
Our care recommendation: The Mattifying Regulating Day and Night Cream can even be reapplied during the day on makeup to obtain a matte effect! The technique? 1 pump to spread on your 2 palms and press the face between your palms delicately!
PLEASURE FIRST!
“Choose body products with a texture that is ultra-fast absorbing and with a scent that you are sensitive to and suddenly it will become a pleasure to apply and no longer a constraint.”
Our care recommendation: Fragrance, pleasure of use, sensation to the touch…the Cocoon line combines effectiveness with sensuality!
THE CROCO EFFECT? NO THANKS!
“A hot bath, or a very hot one, is tempting… but don’t overdo it! It’s not all good for the tissues!”
Our care recommendation: If you are a die-hard bath fan, always finish with a jet of cool water on your body!
The sun in winter, an enemy not to be neglected!
Ah, holidays, the mountains, hot chocolate, downhill skiing and, above all, above all, breaks in the sun to enjoy the rays! Ouch! Ouch! Ouch!
Why is it dangerous for the skin?
Already because the surrounding cold makes us "forget" that we need to protect ourselves. Then, because of the altitude, the amount of UV increases by 4% every 300 m! Finally, the power of the sun's reverberation on the snow (much more intense than the reverberation on the sand) is not to be neglected!
What effect on the skin?Unprotected sun exposure accelerates skin aging and increases the risk of developing spots. In fact, brown spots are located on the face, hands, décolleté, etc., the areas most exposed to solar radiation. Brown spots are due to an overproduction of melanin linked in particular to overexposure to the sun and to a disruption of the melanocyte, the cell responsible for skin pigmentation.
In the mountains or at the sea, in winter or in summer, also think “Pro-Tec-Tion”
THE RIGHT PRODUCT
Cell Protector SPF 50+ PA++++ your protector in all situations! Its fine, non-white texture penetrates easily!
In the morning, apply a moisturizing serum preferably and 2 pumps of Cell Protector SPF 50+ PA++++ .
During the day, preferably every 2 hours, take a pump of this treatment and apply it by pressing your face between your palms and tapping on the eye and lip contours .And what about IOMA technology?
Don't forget to download the IOMA A MOI APPS!
