Firmness

Loss of firmness: what are the best firming active ingredients?

The loss of skin firmness is mainly linked to the decrease in the production of collagen, elastin, and hyaluronic acid with age. To firm the skin and improve its elasticity, certain active ingredients are particularly recognized for their effectiveness: peptides, which stimulate collagen synthesis; retinol, which promotes cell renewal; centella asiatica, with regenerative properties; or algae extracts, which offer an immediate tightening effect. Hyaluronic acid is also essential for plumping the skin deep down. To optimize results, it is recommended to adopt a complete routine combining cream and serum enriched with these active ingredients, while maintaining good hydration and daily sun protection.

From what age should you use firming treatments?

It is advisable to introduce firming treatments from the age of 30, when natural collagen production begins to decline. Treatments such as Generous Day Cream and the Youth Booster are perfect for preventing and correcting the first signs of sagging skin. For sensitive areas, the Lip Lift targets the lip contour and the Generous Eye Contour Cream acts on the gaze

How to integrate a firming treatment into your overall anti-aging routine?

Incorporating a firming treatment into your overall anti-aging routine allows you to achieve visible and lasting results. The key is to follow a consistent and appropriate protocol. After cleansing your face with Gentle Toning Mousse, always apply the first Intensive Resurfacing Serum: this is the fundamental step, because its fine and concentrated texture penetrates deep to firm, smooth and stimulate cell renewal. Once the serum is absorbed, continue with the Sublime Revitalizing Cream or the Generous Day Cream, which will nourish, strengthen skin firmness and provide daily protection against external aggressions.

In the evening you can use the Generous Night Cream to support nighttime cellular regeneration. In addition, perform an intensive treatment once a week with the Sublime Revitalizing Mask, which boosts elasticity and deeply revitalizes the skin. For a complete approach, also target specific areas with the Lift Contours for the neck and décolleté, or the Generous Eye Contour Cream. This protocol is part of a global routine where each step is essential: cleaning, serum, cream, mask weekly and targeted care.