IOMA MAG

What are peptides and what are their benefits for the skin?

What are peptides? Peptides are protein fragments, made up of short chains of amino acids, which are the basic building blocks of skin. Proteins like collagen, elastin, and keratin are made up o...

What are the effects of menopause on the skin?

How does menopause affect the skin? Menopause is a period of natural decline in reproductive hormones, particularly estrogen and progesterone. These hormones play a crucial role in maintaining t...

Niacinamide: The Miracle Ingredient to Reduce Pigment Spots and Even Out Skin Tone

Niacinamide: What is it? Niacinamide is a form of vitamin B3, a water-soluble nutrient essential for skin health. It is popular in skin care for its ability to improve the appearance and texture ...

Melanogenesis and its role in the appearance of pigment spots

The mechanism of melanogenesis The cells responsible for melanin production, melanocytes, are located in the basal layer of the epidermis. Melanogenesis is primarily triggered by the sun's UV ra...

How to get shiny hair?

Is your hair dull and unruly? Is it brittle and difficult to style? To achieve shiny, silky, and strong hair, it may be time to change your hair care routine and adopt a few simple steps to properl...

Dead cells: how can I gently exfoliate my skin?

Additionally, minor issues can appear, such as blackheads or skin that appears oilier than usual. To avoid this, simply incorporate a fundamental treatment into your beauty routine: facial scrubbin...

Anti-aging: what is the best treatment?

Avec l’âge, la peau subit des transformations profondes : la production de collagène et d’élastine diminue, les cellules se renouvellent plus lentement et le film hydrolipidique s’affaiblit. 

Beauty routine: why is it so important?

What are my skin's needs? At IOMA, we never stop saying it: your skin is unique! For this reason, your skin's needs are also unique, and knowing your skin type isn't enough to choose the right s...

At what age should we apply an anti-aging cream?

The skin aging process: a universal challenge Skin aging is a natural process that affects everyone, regardless of age. Starting in our twenties, our skin begins to undergo gradual changes, such ...

Discover the benefits of the myIEVA beauty subscription

A personalized selection of IOMA products One of the key distinguishing features of myIEVA is its ability to personalize your beauty experience. By subscribing to the myIEVA beauty subscription ,...