IOMA MAG

Anti-aging: what is the best treatment?

Avec l’âge, la peau subit des transformations profondes : la production de collagène et d’élastine diminue, les cellules se renouvellent plus lentement et le film hydrolipidique s’affaiblit. 

Beauty routine: why is it so important?

What are my skin's needs? At IOMA, we never stop saying it: your skin is unique! For this reason, your skin's needs are also unique, and knowing your skin type isn't enough to choose the right s...

At what age should we apply an anti-aging cream?

The skin aging process: a universal challenge Skin aging is a natural process that affects everyone, regardless of age. Starting in our twenties, our skin begins to undergo gradual changes, such ...

Discover the benefits of the myIEVA beauty subscription

A personalized selection of IOMA products One of the key distinguishing features of myIEVA is its ability to personalize your beauty experience. By subscribing to the myIEVA beauty subscription ,...

Beauty routine: the right actions for summer

Moisturize the skin well to preserve it Under the influence of heat and UV rays, wind, sea salt, and even perspiration, skin tends to dry out more quickly in summer. Skin, whatever its type, need...

Reveal your skin's radiance by removing dead cells

Causes of Dead Skin Cell Buildup: Before discussing methods for removing dead skin cells, it's important to understand why they build up. Several factors can contribute to this annoying buildup. Fi...

Pigment spots: how to reduce them?

How do brown spots appear? Dark spots are imperfections, characterized by dark areas that appear where the skin is most sensitive (face, décolleté, tops of the hands, etc.) in isolation or in pa...

How to have healthy hair?

What is Hair Cycling? Hair Cycling, this new trend inspired by a widespread practice in Japan, consists of setting up a hair cycle program with the simple goal of keeping hair and scalp healthy ...

Skin barrier: taking care of your skin on the surface to limit aging

The epidermis is the outermost layer of the skin, and its outer layer, along with the hydrolipidic film that covers it, constitutes what is known as the skin barrier. The "Skinbarrier" is a true sh...

A treatment sold every minute in the world… what is yours?

Choosing a face cream, serum, cleanser, or mask isn't always easy with the wide range of skincare products available on the market. Every minute, a customer around the world chooses IOMA's expertis...