IOMA MAG

Brittle hair: the causes and the right steps to repair it

Strands that break when brushed, ends that fray, dull, limp hair... Brittle hair reflects a deep imbalance in the hair fiber. If it becomes fragile, it's because its internal structure has lost it...

How to get shiny hair?

Is your hair dull and unruly? Is it brittle and difficult to style? To achieve shiny, silky, and strong hair, it may be time to change your hair care routine and adopt a few simple steps to properl...

How to have healthy hair?

What is Hair Cycling? Hair Cycling, this new trend inspired by a widespread practice in Japan, consists of setting up a hair cycle program with the simple goal of keeping hair and scalp healthy ...

SKINIFICATION: Take care of your hair like your skin

Taking care of your hair Today, a simple shampoo is no longer enough to maintain the beauty of your hair from root to tip. Since the scalp is subject to the same aggressions as the skin, its hea...