Choosing a face cream, serum, cleanser or mask is not always easy among the wide range of treatments available on the market. Every minute in the world, a customer chooses IOMA's expertise for their beauty routine and more particularly for
their face cream . Indeed, our treatments with proven effectiveness, available in 7 expert ranges, are among the beauty products with the highest concentration of active ingredients.
Let our expert advice guide you in determining the day cream, serum or skincare product your skin needs and discover the proven benefits of our best-selling products around the world.
Which day cream should I choose?
Normal, dry, combination or mature skin... all skin types have one thing in common: they need daily hydration. Therefore, moisturizing cream, or day cream, is the basic treatment to use when you want to take care of your skin. But which day cream should you choose?
Which face cream for my dry skin?
Very dry or dehydrated skin feels tight. It can even itch or peel in some areas. It will need a dry skin moisturizer that not only deeply hydrates it but also has a lipid-replenishing action, that is, it strengthens the skin barrier to retain water in the different layers of the skin and maintain a good level of hydration.
This is the case of our
Freshness Gel , a day cream with a fresh texture that soothes and durably hydrates dry and dehydrated skin. The effectiveness of Freshness Gel has been clinically proven, it is an essential thirst-quenching and long-lasting hydrating treatment.
First wrinkles: the right reflexes
The first signs of aging are visible on average around the age of 30, with the appearance of the first wrinkles. Skin aging is accompanied by a loss of firmness and radiance, the skin texture is less smooth. The environment, lifestyle and our beauty habits play a role in the appearance of the first signs of skin aging. Subjected to the stress of daily life and pollution, the skin needs a face cream particularly suited to its problem when it seems to lose its tone.
Booster Jeunesse cream is the ideal global anti-aging treatment to reduce the appearance of the first wrinkles and fine lines. The intelligent anti-aging formula of this face cream with 4 moisturizing, detoxifying, regenerating and protective actions helps to restore more beautiful, firmer, smoother, brighter and younger-looking skin. The subtle fragrance of Booster Jeunesse will seduce you if you are looking for a cream that smells good all day long.
Mature skin: which anti-wrinkle cream should you choose?
Mature skin loses density. It can also be drier, less supple and more vulnerable to external aggressions. The anti-wrinkle cream you choose for your mature skin must be nourishing, comfortable and must act to strengthen the skin barrier, responsible for the cohesion of cells in the epidermis and maintaining the hydration level.
This is the case of
Crème Généreuse , an anti-wrinkle cream with a particularly fine and comfortable texture rich in regenerating and anti-oxidant active ingredients. Crème Généreuse effectively fights wrinkles and helps to redensify, firm and protect mature skin.
Personalized care: your tailor-made routine
IOMA offers specific, targeted and expert skincare ranges and face creams for the treatment of all skin types and beauty issues. To go even further and offer your skin the ideal beauty routine, discover the custom-made face creams and skincare products. With over a billion possible combinations for My Cream, My Serum and My Eye Care, personalized skincare is a unique skincare product created for one and only one skin: yours.
Whatever your skin type, determine the routine your skin needs and find, among our best-sellers, the treatments that correspond to your problem. With more than one treatment sold every minute in the world, IOMA offers your skin face creams and skincare products with clinically proven effectiveness, to be found across 7 expert ranges.
