Complexion is the basis of makeup, the essential and unmissable step if you choose the right product! Indeed, if we have little time to devote to our makeup each morning, it is better to only take care of our complexion.
Here are some expert tips for brightening your complexion with anti-aging makeup.
Rejuvenated skin thanks to its foundation!
The makeup product that absolutely needs to be reviewed and adjusted as we age is our foundation. The reason? "Our skin becomes more uneven, with fine lines forming, it has more relief. And it is these small reliefs that some foundations tend to accentuate," explains Aude Morteveille, dermato-cosmetic expert and Training Manager at IOMA Paris.
The key to anti-aging complexion makeup is texture: we prefer it light, hydrating and radiant. Hydration is always crucial in a beauty routine and it is even more so for slightly more mature skin.
We then opt for formulas that retain water and give our skin a fresh appearance and feeling, even several hours after application.
According to the IOMA expert, while there is no such thing as an anti-aging makeup product, there are indeed 2-in-1 products, hybrids between skincare and makeup, which are called tinted skincare.
What about tinted treatments?
To bring a hint of sunshine and especially a lot of radiance to your skin, we opt for tinted care products, such as a BB cream or a CC cream. Products that have beneficial effects on the skin, but are also capable of masking imperfections and the effects of time, such as loss of radiance, uneven skin tone and imbalances in terms of hydration. Let's not forget that moisturizing your skin well is essential because well-hydrated skin receives the product better and avoids the unsightly little "clumps" that can appear during the day.
Difference between BB cream and CC cream?
These are tinted treatments that combine several functions. These types of treatments include moisturizing active ingredients, sometimes a more or less high sun filter to protect against UV rays, and protection against pollution. The real difference between these treatments is the coverage: BB cream (from the English “Blemish Balm”) conceals imperfections and CC cream (from the English “Color Control”) evens out the complexion.
IOMA Paris develops its CC cream: CC Gel, a Perfect Radiance Tinted treatment
It's the touch of sunshine in our beauty routine!
IOMA CC Gel is enriched with a moisturizing complex for a long-lasting hydration effect. With hyaluronic acid, CC Gel moisturizes and protects the skin. The glycerin present in this treatment, known for its hygroscopic properties, captures water molecules and retains them in the epidermis. Finally, Fucocert moisturizes and creates a protective and non-occlusive matrix on the skin to protect it from external aggressions.
How to achieve anti-aging makeup?
STEP 1: PREPARE YOUR SKIN WELL
With a pre-makeup skincare routine. The most important thing is to layer the right skincare under our tinted skincare so that it blends into our skin. This also makes it easier to apply makeup and prolongs its hold.
First, thoroughly cleanse your skin with the
Light Exfoliating Cleanser to remove impurities and dead cells. Then, add radiance with the
Vitality Shot serum, which is used as an illuminating base to add a glowy look to your complexion.
STEP 2: PERFECT THE COMPLEXION
Why do so many foundations make pores more visible and make skin look more wrinkled and dull? The answer lies in the texture.
IOMA Paris has developed a CC cream with a gel texture, i.e. light and fluid.
Upon contact with the skin, the microcapsules contained in the
CC Gel melt and release pigments. The magic happens: in a few seconds, the transparent fresh gel texture transforms into a tinted cream to envelop the skin in a sunny veil. This tinted treatment, barely visible, has a silky touch and instantly hydrates the skin,
Its innovative and ultra-light formula is easy to work with and adjust to modulate the intensity of the tan, depending on the desired effect. The CC Gel leaves a fresh, non-sticky and residue-free finish for natural tanned skin. And no need to choose the right color,
the IOMA CC Gel adapts to all skin tones.
How to apply your tinted treatment?
Finger application gives very good results for a beautiful, ultra-natural glow. The best technique is to first apply it to the back of your hand, then place the already transformed product on the face. Stretch and smooth
the CC Gel from the center of the face to the sides. If necessary, add a little more coverage in places.
One last tip to erase wrinkles? Aude, our IOMA expert, advises us to apply the treatment perpendicular to the wrinkle: "never apply the foundation in the direction of the wrinkle line because this accentuates its hollow by an optical effect."
Here we are with an ultra-natural complexion, sublimated skin, while taking care of it. The pores and small lines disappear as if we were using a filter!
