The right steps for anti-aging makeup
Complexion is the foundation of makeup, an essential and unmissable step if you choose the right product! Indeed, if we have little time to devote to our makeup each morning, it's better to focus solely on our complexion. Here are some expert tips for brightening your complexion with anti-aging makeup.
Rejuvenated skin thanks to its foundation!
The makeup product that absolutely needs to be reviewed and adjusted as we age is our foundation. The reason? "Our skin becomes more uneven, with fine lines forming, it has more relief. And it's these small reliefs that some foundations tend to accentuate," explains Aude Morteveille, dermato-cosmetic expert and Training Manager at IOMA Paris. The key to anti-aging complexion makeup is texture: we prefer it to be light, hydrating, and radiant. Hydration is always crucial in a beauty routine, and it's even more so for more mature skin. We then opt for formulas that retain water and give our skin a fresh appearance and feeling, even several hours after application. According to the IOMA expert, while there is no such thing as an anti-aging makeup product, there are indeed 2-in-1 products, hybrids between skincare and makeup, called tinted skincare.
What about tinted treatments?
To bring a hint of sunshine and, above all, a lot of radiance to your skin, we opt for tinted skincare products, like a BB cream or a CC cream. These products have beneficial effects for the skin, but are also capable of masking imperfections and the effects of time, such as loss of radiance, uneven skin tone, and hydration imbalances. Let's not forget that properly moisturizing your skin is essential because well-hydrated skin absorbs the product better and avoids unsightly little "clumps" that can appear during the day.
Difference between BB cream and CC cream?
These are tinted treatments that combine several functions. These types of treatments include moisturizing active ingredients, sometimes a more or less strong sunscreen to protect against UV rays, and protection against pollution. The real difference between these treatments is the coverage: BB cream (from the English “Blemish Balm”) camouflages imperfections and CC cream (from the English “Color Control”) evens out the complexion.
IOMA Paris develops its CC cream: CC Gel, a Perfect Radiance Tinted treatment
It's a touch of sunshine in our beauty routine! IOMA CC Gel is enriched with a moisturizing complex for a long-lasting hydration effect. With hyaluronic acid, the CC Gel hydrates and protects the skin. The glycerin in this treatment, known for its hygroscopic properties, captures water molecules and retains them in the epidermis. Finally, Fucocert hydrates and creates a protective, non-occlusive matrix on the skin to protect it from external aggressions.
How to create anti-aging makeup?
STEP 1: PREPARE YOUR SKIN PROPERLY
With a pre-makeup skincare routine. The most important thing is to layer the right skincare under your tinted skincare so that it blends into your skin. This also makes it easier to apply makeup and prolongs its hold. First, cleanse your skin thoroughly with the Illuminating Exfoliating Cleanser to remove impurities and dead skin cells. Then, add radiance with the Vitality Shot serum, which you use as an illuminating base to give your complexion a glowy look.
STEP 2: PERFECT THE COMPLEXION
Why do so many foundations make pores more visible and give the skin a more wrinkled and dull appearance? The answer lies in the texture. IOMA Paris has developed a CC cream with a gel texture, meaning it's light and fluid. Upon contact with the skin, the microcapsules inside the CC Gel melt and release pigments. The magic happens: in just a few seconds, the transparent, fresh gel texture transforms into a tinted cream to envelop the skin in a sun-kissed veil. This barely visible tinted treatment has a silky feel and instantly hydrates the skin. Its innovative, ultra-light formula is easy to work with and adjust to modulate the intensity of the tan, depending on the desired effect. The CC Gel leaves a fresh, non-sticky, and residue-free finish for naturally tanned skin. And there's no need to choose the right color; the IOMA CC Gel adapts to all skin tones.
How to apply your tinted treatment?
Fingertip application gives excellent results for a beautiful, ultra-natural glow. The best technique is to first apply it to the back of your hand, then apply the already transformed product to your face. Stretch and smooth the CC Gel from the center of your face outward. If necessary, add a little more coverage in certain areas. One last tip for erasing wrinkles? Aude, our IOMA expert, advises us to apply the product perpendicular to the wrinkle: "never apply foundation in the direction of the wrinkle line because this accentuates its hollowness through an optical effect." Here we are with an ultra-natural complexion, sublime skin, while taking care of it. Pores and fine lines disappear as if we were using a filter!
