Article: Jean Michel Karam: The Man Behind the Technological Revolution in Beauty with IOMA

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Jean Michel Karam : L’Homme Derrière la Révolution Technologique de la Beauté avec IOMA

Jean Michel Karam: The Man Behind the Technological Revolution in Beauty with IOMA

Jean Michel Karam: The Engineer of Beauty

Trained in microelectronics and specializing in MEMS (microelectromechanical systems), Jean Michel Karam has applied his technological knowledge to revolutionize cosmetics. His vision? To make beauty a science, where each product is tailored to individual needs and supported by concrete evidence of effectiveness. Using tools like the IOMA Sphère and the IOMA In.Lab, he has created a unique model of cosmetics based on technology and personalization.

A Customer Experience at the Heart of IOMA's Vision

Jean Michel Karam has always placed the customer experience at the heart of his innovations. At IOMA, every visit to the store or online store becomes an interactive moment, where customers actively participate in their diagnosis and the creation of their treatments. This approach has not only strengthened consumer confidence but also redefined industry expectations.

Beauty Revolutionized by Technology

The Accuracy of IOMA skin diagnosis

Since its inception, IOMA has relied on technology to provide a detailed and objective analysis of the skin. The IOMA Sphere is at the heart of this approach. This pioneering device measures key parameters of your skin, such as:

Hydration : detects dehydrated areas to adjust moisturizing treatments.
Sebum Production : Analyzes sebum levels to target shiny or blemish-prone areas.
Wrinkles and fine lines : assesses the signs of aging to offer appropriate anti-aging treatments.
Skin firmness : measures skin tone to combat loss of firmness.
Redness : Identifies irritations or sensitive areas to soothe the skin.
Pigmentation spots : detects uneven skin tone to even out and brighten the skin.
Skin barrier condition : assesses the skin's ability to protect itself against external aggressions.

This data allows us to draw up a complete skin assessment and develop treatments perfectly adapted to your needs.

In.Lab: Instant and Tailor-Made Cosmetics

With the development of In.Lab technology, IOMA has taken personalization even further. This device, capable of formulating creams in-store, is revolutionizing the beauty routine by offering products prepared instantly based on your diagnostic results. The My Day and Night Cream and My Serum formulations are directly derived from this technology. They combine active ingredients tailored to your needs, in precise concentrations, guaranteeing visible and lasting results.

IOMA Personalized Care: A Unique Experience

At IOMA, the formulas are developed to be as clean as possible, because Jean Michel Karam designs his products with the idea that they can be used by his wife and children, just as he uses them himself.

My Day and Night Cream

This dual formulation is created to address your skin's variations between day and night.

My Day Cream moisturizes and protects against external aggressions.
My Night Cream promotes cell regeneration while you sleep.

Each cream is enriched with active ingredients targeted according to your diagnoses, providing perfectly balanced care for your skin.

My Serum

Ultra-concentrated, My Serum acts in depth to correct the specific problems identified during diagnosis: hydration, radiance, anti-aging or imperfections.

My Eye Care

Formulated to meet the specific needs of the fragile eye area, Mon Soin Yeux targets dark circles, puffiness or wrinkles, with visible results from the first applications.

Complementarity with myIEVA

For Jean Michel Karam, innovation doesn't stop at the store. With myIEVA, he offers a complementary solution that makes IOMA treatments accessible through a flexible and cost-effective subscription. Subscribers benefit from IOMA formulations, integrated into a personalized routine, delivered directly to their homes. This approach combines technology and convenience, allowing everyone to enjoy high-end treatments in the comfort of their own home.

With IOMA, Jean Michel Karam ushered in a new era in cosmetics: that of technological and personalized beauty. Thanks to tools like the IOMA Sphère and In.Lab, he redefined the way we design skincare, placing science and precision at the service of individual needs. Whether in-store or via the myIEVA subscription, IOMA continues to transform the beauty experience, making it more accessible, effective, and tailored to each individual. This visionary approach transforms each routine into a tailor-made treatment, designed to bring out the best in your skin.

A Commitment That Goes Beyond Cosmetics

In 2025, Jean Michel Karam joined the jury of Who Wants to Be My Partner (QVEMA), M6's flagship show. This initiative illustrates his desire to encourage innovation in all its forms. Drawing on his experience, he supports promising project leaders, sharing with them the keys to success based on expertise and adaptability.

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