Jean Michel Karam: The Engineer of Beauty
Trained in microelectronics and specialized in MEMS (microelectromechanical systems), Jean Michel Karam applied his technological knowledge to revolutionize cosmetics. His vision? To make beauty a science, where each product is adapted to individual needs and supported by concrete evidence of effectiveness.
Thanks to tools like IOMA Sphere and IOMA In.Lab, he created a unique model of cosmetics based on technology and personalization.
A Customer Experience at the Heart of IOMA’s Vision
Jean Michel Karam has always placed the customer experience at the heart of his innovations. At IOMA, each visit to the store or online store becomes an interactive moment, where customers actively participate in their diagnosis and the creation of their care. This approach has not only strengthened consumer confidence, but also redefined industry expectations.
Beauty Revolutionized by Technology
The Accuracy of IOMA skin diagnosis
Since its creation, IOMA has relied on technology to offer a detailed and objective analysis of the skin. The IOMA Sphere is at the heart of this approach. This pioneering device measures key parameters of your skin, such as:
-
Hydration : detects dehydrated areas to adjust moisturizing treatments.
-
Sebum Production : Analyzes sebum levels to target shiny or blemish-prone areas.
-
Wrinkles and fine lines : assesses the signs of aging to offer suitable anti-aging treatments.
-
Skin Firmness : Measures skin tone to combat loss of firmness.
-
Redness : Identifies irritations or sensitive areas to soothe the skin.
-
Pigment spots : detects irregularities in skin tone to even out and brighten the skin.
-
Skin barrier condition : assesses the skin's ability to protect itself against external aggressions.
This data allows us to draw up a complete skin assessment and develop treatments perfectly adapted to your needs.
In.Lab: Instant and Tailor-made Cosmetics
With the development of In.Lab technology, IOMA has taken customization even further. This device,
capable of formulating creams in-store, revolutionizes the beauty routine by offering products prepared instantly according to your diagnostic results.
The formulations My Day and Night Cream and My Serum are directly derived from this technology. They combine active ingredients adapted to your needs, in precise concentrations, guaranteeing visible and lasting results.
IOMA Personalized Care: A Unique Experience
At IOMA, the formulas are developed to be as clean as possible, because Jean Michel Karam designs his products with the idea that they can be used by his wife and children, just as he uses them himself.
My Day and Night Cream
This dual formulation is created to address your skin's variations between day and night.
-
My Day Cream hydrates and protects against external aggressions.
-
My Night Cream promotes cellular regeneration while you sleep.
Each cream is enriched with active ingredients targeted according to your diagnoses, offering perfectly balanced care for your skin.
My Serum
Ultra-concentrated,
My Serum acts in depth to correct specific problems identified during diagnosis: hydration, radiance, anti-aging or imperfections.
My Eye Care
Formulated to meet the specific needs of the fragile eye contour area,
Mon Soin Yeux targets dark circles, bags or wrinkles, with visible results from the first applications.
Complementarity with myIEVA
For Jean Michel Karam, innovation doesn't stop in the store. With myIEVA, he offers
a complementary solution that makes IOMA treatments accessible in the form of a flexible and economical subscription. Subscribers benefit from IOMA formulations, integrated into a personalized routine, delivered directly to their home. This approach combines technology and practicality, allowing everyone to enjoy high-end treatments in the comfort of their own home.
With IOMA, Jean Michel Karam has opened a new era in cosmetics: that of technological and personalized beauty. Thanks to tools like the IOMA Sphère and In.Lab, he has redefined the way we design care, by placing science and precision at the service of individual needs.
Whether in-store or via the myIEVA subscription, IOMA continues to transform the beauty experience, making it more accessible, effective and adapted to each individual. A visionary approach that makes each routine a tailor-made treatment, designed to reveal the best of your skin.
A Commitment That Goes Beyond Cosmetics
In 2025, Jean Michel Karam joined the jury of Qui Veut Être Mon Associé (QVEMA), M6's flagship show. This initiative illustrates his desire to encourage innovation in all its forms. Drawing on his experience, he supports promising project leaders, sharing with them the keys to success based on expertise and adaptability.
