Hair care product

What is conditioner used for?

The conditioner plays a crucial role in hair care. It helps close the hair cuticles after washing, which limits dehydration, facilitates detangling, and restores suppleness to the hair fiber. Used in conjunction with shampoo, it prolongs the effects of hair treatment, protects lengths, and prevents frizz. At IOMA, the conditioner is enriched with restorative active ingredients and sheathing agents for smooth, soft, and shiny hair.

What is a hair mask used for?

The hair mask is a deep treatment that targets the core of the hair fiber. It intensely nourishes, repairs stressed areas, and restores vitality to dry, damaged, or weakened hair. Its rich texture allows for targeted application and a nourishing bath for a few minutes, ideally once or twice a week. IOMA offers masks formulated with high-performance ingredients to restore shine, elasticity, and strength to all hair types.

What order should I use for hair care?

A structured hair routine follows these phases:

1. Cleansing shampoo: it purifies the scalp, removes impurities and prepares the fiber.
2. Hair mask: apply to the lengths, it repairs in depth.
3. Conditioner: it closes the scales, coats the hair and makes styling easier.
4. Leave-in treatment or serum: to protect and enhance.

IOMA products can be used alone or in a set, to be adapted according to your specific needs.

What should you apply to your hair daily?

On a daily basis, it is recommended to use a leave-in moisturizer to maintain the suppleness of the fiber. A protective serum applied to the ends prevents breakage. If you use a straightener or hair dryer, always add a heat-protective treatment. IOMA also offers travel-sized treatments, so you can keep your routine going, even when you're on the go.

What is IOMA's skinification for its hair care range?

Skinification is the idea that hair deserves the same expert care as the skin. Inspired by the most advanced skincare routines, IOMA transposes its technological requirements to the hair sector. The result: multi-phase hair care, designed to hydrate, repair, protect and beautify each fiber. This approach translates into a structured routine: shampoo, mask, conditioner, serum, and leave-in treatment. The IOMA Haicare collection combines sensoriality, professional efficiency and absolute comfort, to transform each wash into a complete beauty ritual.

How do I choose a hair care product that is right for my hair type?

It all starts with identifying your hair type and specific needs:

• Dry or dull hair: choose treatments rich in nourishing plant oils and moisturizing active ingredients.
• Colored hair: opt for post-coloring treatments that preserve the intensity of the color and strengthen the hair fiber.
• Fine hair: choose light, silicone-free textures to avoid weighing down your hair.
• Curls and frizz: Look for curl-shaping and defining treatments enriched with disciplining agents.
• Sensitive or oily scalp**: opt for purifying and soothing formulas that rebalance without being harsh.

IOMA has formulated its treatments to meet each hair profile with proven effectiveness.

What are the best treatments for damaged hair?

Damaged hair requires special attention and care rich in restorative active ingredients. IOMA offers a complete range of hair products dedicated to rebuilding the fiber: nourishing shampoo, regenerating mask, fortifying conditioner, not to mention the leave-in treatment to protect the lengths daily. These hair care products work in synergy to strengthen the internal structure of the hair, fill in gaps, smooth the cuticles, and limit breakage. For optimal results, incorporate them into your routine two to three times a week, depending on the degree of sensitivity.

How to grow hair?

Hair growth depends on the hair's natural cycle, but can be stimulated by a targeted routine. Ideally, you should strengthen microcirculation in the scalp with gentle massages, use a stimulating shampoo, and avoid repeated aggressions (rough brushing, excessive heat, frequent straightening, etc.). IOMA treatments nourish the roots, protect the fiber, and promote a healthy environment conducive to strong, regular growth. The anagen phase, dedicated to growth, can thus be naturally prolonged.

Why protect your hair from the sun?

Just like skin, hair is sensitive to the effects of UV rays. Sun exposure damages the hair fiber, dehydrates it, fades hair color, and promotes split ends. To preserve its beauty, it's essential to use a protective treatment, such as a hair oil or spray containing UV filters. These professional products create an invisible film that acts as a shield against external aggressions, especially during the summer or after a Brazilian straightening treatment.