Face mask: targeted skin care

What are the benefits of face masks?

A face mask is an intensive treatment that works quickly on a targeted skin problem. In just a few minutes, it allows you to:

• Rehydrate dry or dehydrated skin
• Soothe sensitive or reactive skin
• Purify clogged pores
• Smooth fine lines
• Revive the radiance of the complexion

Thanks to their high concentration of active ingredients, masks optimize the performance of your beauty routine. They can also prepare the skin for other treatments such as a serum, cream, or gentle exfoliant. At IOMA, each product is formulated to offer maximum effectiveness without compromising on softness.

How do I choose a face mask that suits my skin?

The choice depends above all on your skin type and your current needs:

• Dehydrated or dull skin: the Oxygenating Hydrating Mask is ideal. It recharges the skin with water and stimulates cellular oxygenation.
• Mature or sagging skin: the Sublime Revitalizing Mask is richer and boosts firmness thanks to a synergy of anti-aging active ingredients.
• Stressed or tired skin: the Vitality Sleeping Mask, left on overnight, boosts skin regeneration and smooths signs of fatigue.
• Combination to oily skin: the Absorbent Mask from the purifying 5 range, regulates excess sebum and unclogs pores. You can opt for a mask based on clay, activated charcoal, or salicylic acid to regulate excess sebum and unclog pores.

Also consider fabric masks, made from plant cellulose or organic cotton, for convenient and quick application.

How often should I use face masks?

Generally, applying a face mask once or twice a week is enough to maintain your skin. However, certain types of masks can be incorporated into your routine more frequently:

• Moisturizing masks: up to 3 times a week, depending on the season and skin condition
• Purifying masks: once a week maximum, to avoid drying out
• Night masks: 2 to 3 times a week, replacing your night cream

You can also practice multimasking: apply several different masks depending on the areas of the face (T-zone, cheeks, eye contour, etc.) for an ultra-targeted response.

Should I rinse my mask after use?

It depends on the type of mask used:

• Classic masks (cream, gel, clay, exfoliant) are rinsed off after a setting time of 10 to 15 minutes
• Night masks, like the Vitality Sleeping Mask, do not require rinsing: their melting texture gradually penetrates the epidermis during sleep.
• Fabric masks are single-use: simply massage in the excess without rinsing.

A gentle rinse with warm water or the application of micellar water is sufficient. Avoid water that is too hot, which can be harsh on sensitive skin.

What active ingredients are found in IOMA masks?

IOMA face masks are formulated with a rigorous selection of effective ingredients:

• Hyaluronic acid for hydration
• Wheat protein for tone
• Marine extracts for radiance and oxygenation
• Shea butter and natural oils for nutrition
• White clay to purify without harming

Some product formulas incorporate ingredients of natural origin at a greater or lesser percentage, with a high level of tolerance for all skin types.

What is the difference between a night mask and a classic mask?

A night mask is used at the end of your routine, replacing your cream. It works during sleep, when cell regeneration is most active.
Benefits :

• No loss of active ingredients due to rinsing
• Prolonged penetration of assets
• Visible results upon waking: more supple skin, fresh complexion

The IOMA Vitality Sleeping Mask, for example, offers a regenerating, hydrating and anti-fatigue action thanks to its cream-gel texture, without a greasy finish.

Can a mask replace daily care?

No. A face mask is a one-time addition to your beauty routine, not a substitute. It acts as a boost, but it doesn't replace essential daily routines:

• Cleaning
• Serum application
• Hydration with a day or night cream
• Sun protection

For long-lasting effectiveness, it is recommended to follow a complete routine, with an integrated mask once or twice a week depending on your skin's needs.