SKINIFICATION: Take care of your hair like your skin
Taking care of your hair
Today, a simple shampoo is no longer enough to maintain the beauty of your hair from root to tip. Since the scalp is subject to the same aggressions as the skin, its health significantly affects the appearance of your hair. Indeed, the scalp is an extension of our epidermis that requires active-rich care just like the skin. Widely recognized for skin care, several active ingredients have proven their effectiveness, such as hyaluronic acid with moisturizing properties. Hair care products are now formulated with quality and effective ingredients to offer you targeted hair treatments that match skin care. Very often neglected, the hair routine can only be summed up in two products. It's time to adopt a routine inspired by that used for the face, for example: prepare your scalp with a scrub to eliminate impurities and activate microcirculation to receive other treatments such as a shampoo, conditioner, mask, or serum.
Personalize your hair routine
It's important to personalize your hair routine because each scalp type and condition is unique, with a variety of concerns. For example, a scrub isn't recommended for all hair types, and it can upset the balance of even the most sensitive hair. A personalized routine involves using tailored textures with a selection of targeted active ingredients to provide a precise, comprehensive, and tailored solution for each hair need.
IOMA HAIR
To be able to provide expert solutions to each problem, IOMA HAIRCARE offers 7 hair beauty boosters composed of:
- 2 purifying or anti-breakage shampoos with targeted actions on the scalp and hair.
- 3 conditioners to add volume to your hair without weighing it down, deep hydration for smooth and shiny hair or repair your weakened and damaged hair.
- 1 mask targeted at repairing lengths and split ends.
To enhance your hair, finish your hair routine with Essence Hydrating Serum, whatever your hair type. This lightweight, leave-in treatment can be applied to wet hair, strand by strand, avoiding the scalp, or to dry hair before styling for shinier, refreshed, more supple, and frizz-free hair.
