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Article: SKINIFICATION: Take care of your hair like your skin

SKINIFICATION : Prendre soin de ses cheveux comme sa peau

SKINIFICATION: Take care of your hair like your skin

Taking care of your hair

Today, a simple shampoo is no longer enough to maintain the beauty of your hair from root to tip. Since the scalp is subject to the same aggressions as the skin, its health considerably affects the appearance of your hair. Indeed, the scalp is an extension of our epidermis that requires active-rich care just like the skin. Widely recognized for skin care, several active ingredients have proven their effectiveness such as hyaluronic acid with moisturizing properties. Hair care is now formulated with quality and effective ingredients to offer you targeted hair treatments that match skin care. Very often neglected, the hair routine can only be summed up in two products. It is time to adopt a routine inspired by that used for the face for example: prepare your scalp with a scrub to eliminate impurities and activate microcirculation to receive other treatments such as a shampoo, a conditioner, a mask or even a serum.

Personalize your hair routine

It is important to personalize your hair routine since each scalp type and condition is unique with various concerns. For example, a scrub cannot be recommended for all hair types and may unbalance the most sensitive ones. A personalized routine means using adapted textures with a selection of targeted active ingredients in order to provide a precise, complete and adapted response for each hair need.

IOMA HAIR

To be able to provide expert solutions to each problem, IOMA HAIRCARE offers 7 hair beauty boosters composed of:
  • 2 purifying or fortifying shampoos with targeted actions on the scalp and hair.
  • 3 conditioners to add volume to your hair without weighing it down, deep hydration for smooth and shiny hair or repair your weakened and damaged hair.
  • 1 mask targeted at repairing lengths and split ends.
To enhance your hair, finish your hair routine with the Essence Hydrating Serum whatever your hair type. This light-textured leave-in treatment can be applied to wet hair, strand by strand, avoiding the scalp, or to dry hair before styling for shinier, refreshed, more supple and frizz-free hair.

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