Beauty routine: why is it so important?

What are my skin's needs?

At IOMA, we never stop saying it: your skin is unique! For this reason, your skin's needs are also unique, and knowing your skin type isn't enough to choose the right skincare products for your ideal beauty routine. We offer an online skin diagnosis that, thanks to the Ioma skin atlas, allows you to discover your personalized beauty ritual in just a few clicks.

What beauty routine is right for me?

Depending on your skin type and the answers given during the online skin diagnosis, we will be able to offer you a personalized beauty routine, made up of treatments adapted to the real needs of your skin.

Our active-rich treatments are available in different ranges:

• The HYDRA range : A range of skincare products entirely dedicated to dehydration problems. Facial treatments formulated to reduce discomfort, dehydration fine lines, and feelings of tightness. Cleansing milk, treatment water, hydrating serum, and freshness gel... the HYDRA range of skincare products deeply and lastingly hydrate the skin.
• The ENERGIZE range : The facial care products in the ENERGIZE range help fight the appearance of the first signs of aging, particularly the loss of radiance. Moisturizing cream, night mask, eye contour treatment, CC gel... The expert treatments in the ENERGIZE range target radiance and hydration every day for more comfortable and luminous skin.
• The RENEW range : The RENEW range is entirely dedicated to anti-wrinkle and anti-aging care for mature skin prone to dryness, lack of firmness and the appearance of wrinkles. Makeup remover cream, cleansing foam, day or night cream, revitalizing mask, regenerating oil, lip, neck and décolleté care… the wide range of RENEW skincare offers expert and ultra-targeted treatments to improve skin firmness and maintain its youthfulness.
• The CALM range : The CALM range of skincare products is designed for sensitive, dry, and irritated skin. These targeted, expert facial treatments, such as the soothing cream and grain-free exfoliating gel, help calm feelings of irritation and reduce redness.
• The PURETE range : The PURETE range of skincare products offers a complete ritual to purify and repair the skin, reduce imperfections, and limit the production of sebum that causes blackheads. Scrub, cleansing foam, absorbent mask, repair gel... the PURETE range of skincare products purify the skin and help combat problems like enlarged pores and a dull complexion.
• The MATTE range : The MATTE range is specifically designed to combat shiny areas with a powerful sebum-regulating action developed for oily skin. The mattifying regulating cream is the ally of combination to oily skin, it is ideal combined with skincare products from the PURETE range.
• The ILLUMINE range : The ILLUMINE range of skincare products has formulas developed to visibly reduce pigmentation spots, maintain an even complexion and radiance. Treatment water, anti-dark spot elixir, night mask, exfoliating cleanser, UV protection... A complete range of expert and targeted skincare products to prevent the appearance of dark spots, treat hyperpigmentation and even out skin tone.

When to change your beauty routine?

When you adopt new facial care and a new beauty routine, we recommend that you follow it diligently and for at least a month. Indeed, the results of a facial care routine can be visible in 4 to 6 weeks, the time for cell renewal, that is to say the time for the skin to regenerate and get rid of dead cells to obtain a fresher and more radiant complexion. If unusual discomfort appears (skin that is tight or slightly peeling, small spots, etc.), do not hesitate to modify your beauty routine or to integrate a specific weekly treatment such as a gentle scrub or a hydrating mask. On the other hand, if the desired result is achieved, you can keep the same beauty routine for several months but we still recommend that you regularly carry out your online skin diagnosis to adapt your beauty routine as closely as possible to the needs of your skin at the moment T, these can evolve over time.

Your skin is unique, and so are its needs. They evolve over time and require that your facial routine be adapted with specific treatments: makeup remover, cleanser, moisturizer, and protector. IOMA experts are available to guide you in choosing your facial treatments, including an online skin diagnosis to quickly define your personalized skincare routine. Also discover our exclusive beauty care offers as well as the customizable myIEVA beauty subscription to receive your ideal beauty routine at home.