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Article: Should you choose a serum or a cream? What is
the difference?

Faut-il choisir un sérum ou une crème ? Quelle est<br>la différence ?

Should you choose a serum or a cream? What is
the difference?

The cream

The cream is your protection that helps you fight against the dehydration of your skin due to daily aggressions related to stress, pollution ... It helps you preserve the softness and suppleness of the epidermis, restore the skin barrier in order to limit the sensations of tightness or the appearance of redness and dry areas. Several formulas are developed to respond to the various problems to adapt to your skin type. Whether your skin is dry, oily, normal or combination, the cream will be more or less rich, nourishing or more or less versatile to ensure the necessary hydration. You can use a day and night moisturizer with completely different textures. In fact, the day moisturizer will be lighter to hold makeup and limit excess sebum and/or perspiration while the night moisturizer will be richer to nourish your skin while you sleep.

The serum

The serum is a high concentration of active ingredients with a light texture of which it is weakly concentrated in water for better effectiveness. Indeed, it is quickly absorbed by the skin, which is why you must always apply a cream to provide the missing hydration whatever your skin type. No need for a large quantity of product, only a few drops will be enough to provide a multitude of active substances to the cells of your skin, allowing you to perfectly target its needs. IOMA offers you various serums, whether you need hydration with the Optimum Hydrating Serum , firmness with the Extreme Generous Serum , radiance with the Vitality Shot or a lightener to reduce your pigment spots with the serum Bright Pearl Essence . For more targeted results, IOMA offers you to create “ MY SERUM ” and “ MY CREAM ”, a tailor-made serum or cream prepared with IOMA In.lab technology according to your skin’s needs. Depending on your problem, it can be used as a temporary treatment to support your skin during a period of stress or during a change of season, or as a permanent treatment. This is the case of anti-aging serums that provide daily nutrients necessary for mature skin that needs to prevent skin aging with the appearance of wrinkles, brown spots and loss of firmness.

Directions for use

Always apply your serum before your cream to benefit from the results. We recommend that you apply your serum only to cleansed and make-up-free skin, in the morning and also in the evening, without forgetting to apply a cream for more comfort. The serum and the cream form a very good make-up base that does not risk drying out your skin. However, for long-lasting make-up, choose creams with light and moisturizing textures that will not make you shine.

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