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Article: How to take care of your eye area?

Comment prendre soin de votre contour des yeux ?

How to take care of your eye area?

Why is eye care so necessary and beneficial?

  • Reduces puffiness and dark circles around the eyes.
  • Slows down the aging process in the eye area, such as fine lines, crow's feet and wrinkles.
  • To hydrate the eye contour; to boost and restore firmness and youthfulness to the eyes.

What ingredients work well in your eye care routine?

Caffeine is an effective natural ingredient that helps activate blood circulation while reducing water retention under the eyes. Its high concentration of polyphenols also helps delay the formation of premature wrinkles. Caffeine also reactivates cellular energy and vitality, while protecting the skin from free radicals, and has an anti-puffiness action on the eye area, for younger-looking and decongested eyes. Peptides are necessary to improve collagen synthesis, which helps firm and lift the skin. Peptides can also be used to reduce the appearance of wrinkles and crow's feet. Hyaluronic acid is an excellent choice for nourishing and hydrating the skin. It is also exceptional as an anti-aging and skin-plumping agent, resulting in a noticeable reduction in wrinkles around the eyes.

What are the steps in the care routine?

1. Purify

This is a crucial first step that helps you cleanse your face of makeup, grime, and pollutants. Using warm water, apply your chosen product to a cotton pad, gently swiping the pad in a downward motion until all traces of makeup are removed; we recommend cleansing your eyelashes and eye area as gently as possible.

2. Prepare

Prepping your skin around the eyes with a serum is essential to effectively brighten and reduce the appearance of dark circles and wrinkles. A serum is an intensive treatment packed with active ingredients. They are often more concentrated than a day cream, which typically contains more water. Serums have a lighter, more fluid texture than day creams, allowing them to penetrate the skin more quickly in multiple layers. Serums are perfect for prepping your eye care products ready for the rest of your daily routine.

3. Hydrate

It is essential to keep the eye area moisturized, we all know that it is worth adding an eye cream or gel that contains components particularly aimed at solving eye skin problems.

Discover the IOMA eye contour care selections:

At IOMA, we've created products designed to target common eye care concerns, including dark circles, fine lines, wrinkles, and dry skin. Discover our selection of the 3 eye contour essentials. We invite you to learn more about the Fresh Eye Makeup Remover Jelly, My Eye Care, and our best-selling Youth Flash Eye Concentrate.

Fresh Jelly Eye Makeup Remover gently removes eye makeup and works to strengthen eyelashes and durably increase their volume and length. It is a real eyelash volumizing treatment that enhances the beauty of your eyes while cleansing the eye contour.

Use :
  • Apply the Fresh Jelly Eye Makeup Remover to a cotton pad.
  • Gently glide the cotton pad in a downward motion until all traces of makeup are removed.
Benefits :
  • Gently dissolves and removes makeup colors.
  • Refreshes and soothes the eyes and their surroundings for an immediately more relaxed look.
  • Increases the volume and length of eyelashes.
  • Increases eyelash strength.
My Eye Care is the only multidimensional, personalized eye care product designed to address the specific concerns of the eye area and give it a more youthful, rested, and radiant appearance. With two serums and two high-potency concentrates added to the My Eye Care base, it's a personalized and unique eye care formula.
Use :
  • Apply My Eye Care morning and evening to the entire eye area.

Benefits :

  • Reactivates energy and cellular vitality while protecting the skin from free radicals, and has an anti-puffiness action on the eye contour, for a younger and decongested look.
  • Promotes its restructuring and improves its organization with an indirect effect on neovascularization.
  • Provides a significant tightening effect and the feeling of firmer, smoother skin.
Youth Flash Eye Concentrate is a lightweight cream and IOMA's first 360° eye cream. An advanced anti-fatigue formula that targets the entire eye area, combating dark circles, puffiness, and sagging eyelids.
Use :
  • Apply your Eye Contour starting first with the inner corner of the upper eyelids and ending with the inner corner of the lower eyelids.
  • Gently slide your fingers along the skin under your eyes, moving back and forth toward the outer corner of your eye. Repeat three times.

Benefits :

  • Immediately addresses eyelids, puffy eyes and dark circles and sustainably boosts microcirculation.
  • Plumps, fills and hydrates the skin, its matrix traps water molecules to become a "true reservoir".
Eye care is essential and should not be overlooked in your daily skincare routine. A regular routine featuring the most effective ingredients is necessary to reap the benefits of a healthy glow and combat the signs of premature aging around the eyes.

If you would like to know more:

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