How to take care of your eye area?
Why is eye contour care so necessary and beneficial?
● Reduces puffiness and dark circles around the eyes. ● Slows down the aging process in the eye area, such as fine lines, crow's feet and wrinkles. ● To hydrate the eye area; to boost and restore firmness and youthfulness to the eyes.What ingredients work well in your eye care routine?
Caffeine is an effective natural ingredient that helps activate blood circulation while reducing water retention under the eyes. Its high concentration of polyphenols also helps delay the formation of premature wrinkles. Caffeine also reactivates cellular energy and vitality, while protecting the skin from free radicals, and has an anti-puffiness action on the eye contour, for younger and decongested eyes. Peptides are needed to enhance collagen synthesis, which helps firm and lift the skin. Peptides can also be used to reduce the appearance of wrinkles and crow's feet. Hyaluronic acid is an excellent choice for nourishing and hydrating the skin. It is also exceptional as an anti-aging and skin plumper, resulting in a noticeable reduction in wrinkles around the eyes.What are the steps of the care routine?
1. Cleanse - This is a crucial first step that helps you cleanse makeup, grime, and pollutants from your face. Using warm water, apply your chosen product to a cotton pad, gently swipe the cotton pad in a downward motion until all traces of makeup are removed; we recommend cleansing your lashes and eye area as gently as possible.
2. Prime - Prepping your skin with a serum around your eyes is essential to brighten and reduce the appearance of dark circles and wrinkles. A serum is an intensive treatment packed with active ingredients. They are often more concentrated than a day cream, which typically contains more water. Serums have a lighter, more fluid texture than day creams, allowing them to penetrate the skin more quickly in multiple layers. Serums are great for prepping your eye care ready for the rest of your daily routine.
3. Moisturize - Keeping the eye area moisturized is essential, we all know that it is worth adding an eye cream or gel that contains components particularly aimed at solving eye skin problems.
Discover the IOMA eye contour care selections:
At IOMA, we have created products to target common eye care concerns including dark circles, fine lines, wrinkles and dry skin.
Concentré Contour des Yeux Jeunesse Éclair is a lightweight cream and the first 360° action eye contour treatment from IOMA. An advanced anti-fatigue formula, which targets the entire eye contour, acts against dark circles, puffiness and sagging eyelids.
Use :
● Apply your Eye Contour starting first with the inner corner of the upper eyelids and finishing with the inner corner of the lower eyelids.
● Gently slide your fingers along the skin under the eyes, using back and forth movements towards the outer corner of the eye. Repeat three times.
Benefits :
● Immediately addresses eyelids, puffy eyes and dark circles and sustainably boosts microcirculation
● Plumps, fills and hydrates the skin, its matrix traps water molecules to become a "real reservoir"
Discover our selection of the 3 essential eye contour products. We invite you to learn more about the Fresh Eye Makeup Remover Jelly, My Eye Care and our best-selling Youthful Eye Contour Concentrate.
Fresh Jelly Eye Makeup Remover gently removes eye makeup and acts to strengthen eyelashes and durably increase their volume and length. It is a real eyelash volumizing treatment that enhances the beauty of your eyes while cleansing the eye area. Use : ● Apply Fresh Jelly Eye Makeup Remover to a cotton pad. Gently slide the cotton pad in a downward motion until all traces of makeup are removed. Benefits : ● Gently dissolves and removes makeup colors ● Refreshes and soothes the eyes and their surroundings for an immediately more relaxed look ● Increases the volume and length of eyelashes ● Increases the strength of eyelashes. My Eye Care is the only multidimensional and personalized eye contour product designed to address the specific concerns of the eye area and give it a more youthful, rested and radiant appearance. With 2 serums and 2 super-potent concentrates added to the My Eye Care base, it is a personalized and unique formula for eye care. Use : ● Apply My Eye Care morning and evening to the entire eye area. Benefits : ● Reactivates energy and cellular vitality while protecting the skin from free radicals, and has an anti-puffiness action on the eye area, for a younger and decongested look. ● Promotes its restructuring and improves its organization with an indirect effect on neovascularization. ● Provides a significant tightening effect and the feeling of firmer, smoother skin.
Eye Contour Care is essential and should not be ignored in your daily skincare routine. A regular routine with the most effective ingredients is necessary to reap the benefits of a healthy glow and combat the signs of premature aging around the eyes.
