How can I protect my skin from UV rays?
Sun and UV: the real dangers
As soon as the first rays of sunshine appear, walking down the street, having a coffee on a terrace, strolling in a garden, queuing at the cinema... are all city activities that can be harmful to the skin.
More vicious than at the beach, sun exposure in the city often catches us off guard because we are less concerned about its harmful effects (spots, fine lines, sunburn), which are just as numerous.
UVA and UVB what is the difference and what are the risks for the skin?
The dangers associated with the sun and ultraviolet rays are numerous. On the one hand, UVA rays penetrate deep into the skin and can cause premature aging or, worse, skin cancer. On the other hand, UVB rays are responsible for changing the color of the skin (at best, tanning, otherwise sunburn...).
Choose double protection
Less known than the SPF which is a measure of protection against UVB , the PA is a new indicator of protection. Very innovative, it measures protection against UVA . The PA++++ protection is the highest protection that exists.
WithTouch & Protect SPF50+ and PA++++ , IOMA wants the best for your skin, without compromise. Touch & Protect SPF50+ and PA++++ is the most effective way to protect the beauty of your skin, from the first rays of sun.
IOMA goes even further!
At IOMA, the No. 1 in Personalized Cosmetics, we don't joke about sun protection because it's the number one anti-aging step there is. The IOMA app, thanks to geolocation, provides information on the UV index of your location. The higher it is, the greater the risk. Because don't be fooled, cloudy weather doesn't protect against UV rays! So, by knowing exactly the UV index you are exposed to, you can adapt your beauty routine and manage your sun protection as best as possible. Is the index high? It's time to take out your TOUCH & PROTECT case for a protection/hydration touch-up (recommended every 2 to 4 hours).
Touch & Protect, your ally for the summer, in the city and at the beach
A hydration reserve that never runs out
This cushion cream is also a great moisturizer to keep skin young, smooth and soft for a long time. Rich in acid hyaluronic, it creates a protective film that limits dehydration and also provides a water reserve from which the skin can draw according to its needs. So, no need to multiply beauty gestures from the first rays of sun.
Applying Touch & Protect to the skin revives the complexion during the day by providing a deliciously "glowy" effect on the cheeks recharged with water. And, always pleasant when the thermometer flirts with high temperatures, Touch & Protect provides an immediate freshness effect on the face.
With a simple click-clack, you protect the beauty of your skin
IOMA's know-how condensed into a box
Number 1 in Personalized Cosmetics, IOMA places as much importance on the intelligence of its formulas as on their preservation, especially when heat threatens. This is why the packaging of Touch & Protect is derived from cushion technology but with an airless system that allows better protection of the formula. Its micro-sponge allows for uniform application.
No need to use fingers (so have clean hands) or other accessories, everything is in its case. By pressing the pusher with the puff, you apply the cream to the face (even when wearing makeup!) by tapping: the skin is both hydrated and protected from UV rays. This concentration of technology fits into a discreet case that will accompany you everywhere, slipped into your bag, pouch or even your pocket!
Nomadic, chic and smart, TOUCH & PROTECT is the clever invention to enjoy your summer 2019 in complete beauty and safety!
