There are many products in liquid form today; they are called “liquid care” or “cosmetic water”. These liquid treatments are a cosmetic trend that came from Asia several years ago. More precisely from Japan where water has a very important place in beauty rituals. This skincare is part of the ancestral rituals of Japanese women, who made their own treatment water based on rice powder, rich in vitamin E, a powerful antioxidant.
Concentrated in water and with an ultra-light texture, these treatment waters are real shots of hydration for the skin. But they are also treatment and target certain skin problems such as pigment spots, and can be anti-aging, anti-pollution or even anti-blemish.
All of its liquid treatments are a wealth of benefits for our skin:
Moisturizing, smoothing wrinkles and fine lines, they have a lightening or exfoliating action, reduce pigment spots, and above all, they give a lot of radiance to the complexion.
Treatment water is an essential step in your beauty routine
It significantly increases the performance of skincare. Skin full of water is like a sponge; soft, plump and capable of deeply absorbing skincare concentrated in active ingredients (especially essences and serums).
Skincare water is an ally for all skin types because it reduces fine lines caused by dryness, in the same way that it rebalances combination skin that overproduces sebum to protect itself from dehydration. It also helps restore the pH of the epidermis after cleansing. If you clean your face with a soap or cleanser with a high pH, your skin can feel tight. A lotion prevents this feeling and maintains the skin's pH at a good level.
The lotion is used on a cleansed face, after a foaming gel to rinse, after micellar water (which leaves residue), after a make-up remover milk or a make-up remover or cleansing oil. Soak a cotton pad or cloth, or directly in the palm of your hand, and apply gently to the entire face and neck.
And the essence of beauty?
Essence is a hybrid product, somewhere between a toner and a serum.
An essence is generally much more concentrated in active ingredients than a toner. We are already in the care stage with the essence, we are no longer in the cleaning stage as with a toner. There are moisturizing
essences , treatment essences, anti-aging essences, restorative essences… Essences have their own gestures. Using a cotton pad is not necessary, or even not recommended. The goal here is really to make the treatment penetrate as much as possible, and not to leave it on the surface.
So, take a few drops in the palm of your hand and apply with light pressure and tapping on the skin. Apply the essence to cleansed skin before using your serum, morning and/or evening. If you use a toner, the essence is generally applied after this step.
Focus on our cult liquid treatments from IOMA Paris
A liquid treatment looks like water, contains a lot of water but it is not just water! To be effective, this type of treatment must contain active ingredients and exclude certain ingredients… We opt for
treatment waters without alcohol or solvents which are irritating and drying. We choose waters that contain soothing, moisturizing ingredients, which regenerate the skin, with glycerin, acids, antioxidants and other ingredients that help cells communicate, such as niacinamide.
