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How to Choose the Right Anti-Aging Skincare Product? Time leaves its imprint on our skin as we age. Sagging, dryness, the appearance of wrinkles…Even though skin aging is an inevitable process, it is possible to prevent and limit the premature onset of its visible signs. Boasting younger-looking skin requires choosing an appropriate anti-aging product that […]

Therefore, mature skin, which becomes thinner, more fragile, and less firm, needs special attention and specific care to keep it healthy and radiant. Learn more about how menopause affects your skin from IOMA’s experts and discover our range of specific products designed to take care of mature skin and support you during and after this […]

How do dark spots appear ? Hyperpigmentation refers to blemishes showing up as isolated or scattered dark spots that appear in the most sensitive areas of the skin (face, neck, chest, back of hands, etc.). The formation of spots is related to dysfunction in melanogenesis, the skin pigmentation process, and the overproduction of melanin, the […]

What is Hair Cycling ? Hair Cycling, a new trend inspired by a widespread practice in Japan, consists of setting up a hair cycling regimen with the sole purpose of keeping your hair and scalp healthy throughout the year. This technique involves personalizing your haircare routine and is suitable for all hair types. Indeed, you […]

It is not always easy to choose a face cream, a serum, a cleanser, or a mask from the wide range of products available on the market. Every minute around the world, a consumer relies on IOMA’s expertise to build their beauty routine and, more specifically, to choose their face creams. Indeed, our science-backed skincare […]

The core of this makeup is the complexion: the essential and unavoidable step if we choose the right product! Indeed, if we don’t have much time to dedicate to our makeup every morning, it is better to concentrate only on our complexion. Here are some expert tips to brighten up our complexion with anti-aging makeup. […]

Nowadays, many skincare products are available in liquid form, and they are commonly known as “liquid skincare” or “cosmetic water.” These liquid skincare products are a cosmetic trend that came from Asia several years ago, more precisely from Japan, where water is considered a key element in beauty routines. This type of skincare is based […]

What do we need? A vitamin C treatment – Vitamin C is one of the best vitamins for the skin as it prevents spots, imperfections, and is anti-aging. Dull skin and skin alterations are mostly caused by the following factors: lack of sleep, smoking, pollution, stress, and an unbalanced diet. These daily aggressions are responsible for free radicals, which […]

Taking care of your hair Nowadays, a basic shampoo is no longer sufficient to preserve the beauty of your hair from root to tip. Since the scalp is stressed in the same way as the skin, its condition greatly affects the appearance of your hair. The scalp is indeed an extension of our epidermis which […]

Youth Booster is the anti-aging treatment for you! Developed with a 4-action formula: hydration, detox, renewal and protection. A silky cream with a unique texture that will immediately restore radiance to your face thanks to an optimised blend of active molecules (concentrated in optimal doses) to restore the skin’s youthfulness. Beauty tips Apply the Youth […]